Roman Kudláček, Creative Director
Creative direction for founders and growing companies.
Brand and product built as one system.
Travel Agency Go2
Travel agency, rebuilt for the way people actually book.
AI Ticket Tagger App
Support tickets, tagged before a human even opens them.
Eurowag
Fuel stations, one system across every touchpoint.
VIF Sunglasses
A sunglasses brand, everywhere its athletes are.
Europe Direct
An EU information network, made to feel local.
Cycling Race Sudety Tour
A mountain race, given a mark worth chasing.
Creative direction for founders.
Years leading creative direction
AIAccelerated exploration, judgment-led decisions
Projects involving Red Bull
Senior point of contact, always
Startups & growing companies
Judgment still leads. AI just moves faster.
What I can do
Creative Direction
Senior creative leadership across brand, product and communication, from strategy through delivery.
Brand Strategy
Positioning, messaging and brand systems for founders and growing companies.
Brand Identity
Visual identity built to stay consistent as the business scales.
Digital Product Design
Creative direction for digital products and SaaS platforms, connected to brand and communication.
Creative Consulting
Senior creative input for teams that need direction without a full-time hire.
I don't build outputs.
I build systems.
Most teams treat brand, product and communication as separate workstreams, with no one accountable for how it fits together. I focus on the connections.
Direction
Understanding the brief, challenging it, and defining success before anything is built.
System
Brand, product and communication built as one connected whole. The challenge is rarely creativity, it's making hundreds of decisions without losing the original vision.
Delivery
Execution across channels and touchpoints, without losing coherence.