All work
Brand & Retail

A sunglasses brand, everywhere its athletes are.

Digital communication, print assets and retail presence for VIF — plus the logo for VIF Future Gen, its athlete development program.

Client
VIF Sports
Role
Creative Direction
Year
2023–Present
Scope
Digital & print, retail (POS, tents, loungers), VIF Future Gen logo
A sunglasses brand, everywhere its athletes are.

Full case study coming soon.

The complete story of this project, from brief to delivery, is being prepared. In the meantime, I'm happy to walk you through it personally.

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